It has been almost ten months since I made my last purchase as a fashion victim. Last summer, I decided that I needed an It bag. I saved my money, bought it, and loved how It felt effortlessly draped over my shoulder. The initial excitement gradually faded, like feelings for a handsome man with a boring personality. It no longer felt special when I saw similar versions of mine on the shoulders of women everywhere. I disliked that the designer’s emblem was printed over every square inch of the bag, too. Finally, I decided I was no longer going to be a walking billboard carrying the same bag everyone else had. But I was puzzled by the question: Why do I no longer want to have It?