Oh baby!


The quaint area of downtown Chagrin Falls has incorporated a “little” modern twist, by introducing the Offspring boutique, which offers distinctive baby gifts and fashionable children’s apparel.

Store owner Amy Mould previously held the position of store manager at All About Mommy maternity boutique, where she discovered the customers' wants and needs for shower gifts and products more focused on baby. Before long, the maternity store unfortunately closed, however Mould reacted quickly to take over the space herself, revamping it into one of Cleveland’s go-to spots for unique baby and children’s items. 

Word of mouth, press releases and blogging have been Mould’s marketing strategies, and have proven successful, attracting a consistent flow of new customers. 

“I’m just trying to be really creative with advertising,” she commented. The boutique owner feels confident about her niche in the Cleveland retail market with positive firsthand feedback from customers admitting they are more willing to spend on their children than themselves.

One-of-a-kind gifts you won’t find just anywhere include the best seller Barefoot Dreams organic “Take Me Home” sets, locally made stylish bibs and burp cloths and the Baby Bunch bouquet. The Baby Bunch is an assortment of baby basics neatly rolled and arranged to mirror a bouquet of flowers, available in pink or blue. 

You will even find diaper bags so trendy from Petunia Picklebottom, some women use as their own handbags! Other interesting items include contemporary frames, personalized jewelry and Earth Mama Angel Baby organic products including shampoo, body wash and lotion. 

Baby and children’s clothing and accessories are all the rage these days, and Mould continues to research and bring in the most popular must-haves for your little one. 

Baby’s style is never sacrificed in this shop. Mould’s favorite line this summer, Zebi Baby, “totally has a vintage feel,” she explained. The color patterns and prints in this line aren’t like the traditional baby clothes you are used to seeing in most other stores.'

“I also like to have other colors in my assortment, not so blue, not so pink,” Mould added. 

Right: An organic graphic snapsuit from Zebi Baby, “dance,” features contemporary ballerinas.

Future plans for the Offspring boutique include expanding the children’s apparel selection in sizes 2T to 6 years, as currently the focus is on 0-24 months and shower gifts. Mould also continues to keep assortments fresh by bringing in two new product lines each month. 

For the most up to date information on Offspring and its popular products, visit offspringboutique.blogspot.com or stop in yourself to personally pick out a special gift for a friend or loved one.

Offspring Boutique is located at 13 W. Orange Street #2 (across from Gamekeeper’s Taverne) in Chagrin Falls.

Sunday, August 30, 2009