Sushi and style

Lately fashion shows are happening everywhere from night clubs to bars and malls, and even on bar tops! On Wed., May 19, Style Lounge hosted a runway show on the main bar in Sushi Rock Beachwood. 

Models floated effortlessly on the shiny black marble surface elevated above the floor. The daring runway posed dangers as the crowd watched the boutique’s spring collection with edgy excitement. Guests enjoyed the signature boutique cocktail, the Style Lounge Martini mixed with Saint Germain and blue carousel. 

Models walked down the runway in trendy going-out pieces, little black dresses, colorful tunics and skirts. Spring’s sandals were amidst the runway as well. 

Male models were adorned in lightweight spring jackets, t-shirts, loafers and sneakers. Strappy black sandals, wedges and trendy heeled platforms completed the many spring trends. 

The influences of the night were black and white fabrics and summer vacations. Lewis wants the trends to be inspired by the traveler, the guy or girl spending the summer in Miami or other hot trendy destinations. 

Aja Lewis and Liyanna James, the owners of Style Louge boutique, want to appeal to a trend conscious consumer who loves going out. The concept of Style Lounge is based on travel to New York’s trendy Soho neighborhood. 

“We wanted to bring the freshness of Soho to Cleveland,” Lewis said. 

The store opened its new Beachwood Place location, in the Nordstrom wing, on March 2. The move from West 9th to Beachwood was a chance for the boutique to grow their customer base and to attract more foot traffic to the store. The store owners are hoping to expand to multiple locations. 

Lewis and James hoped to attract people in the audience to the new Style Lounge location in Beachwood. The goal of the event was to showcase the trends of Style Lounge and to show Cleveland shoppers what they have to offer. 

The main thing that that customers will leave the store with is a sense of exclusivity. “[We have] things that are not in Cleveland, things people have to go to New York and LA to get… We try to get those styles and bring them here,” James said. “Whenever people wanted to shop at the store, they would know this is a piece everyone would not have.” 

The Sushi Rock event was an innovative collaboration intended to generate interest in the boutique's latest spring and summer arrivals. Enhancing Cleveland's fashion scene - bringing something different. 

“We wanted to transition to the community,” said Lewis and James. They chose Beachwood's Sushi Rock because of its close proximity to Beachwood Place. By allowing invited guests and the general public to see the show, Style Lounge was able to promote their brand of fashion to the public.

Watch for more events from Style Lounge in the future. “We will definitely do more events in the summer," James said.

Friday, June 4, 2010