Muhga Eltigani had a problem - every time she tried a product on her super curly hair, she was disappointed.
Undeterred, Eltigani began to make her own products - products that actually worked on her hair - using ingredients found in her kitchen. Wanting to share her newfound knowledge, she began a YouTube channel which quickly drew a strong following.
“I found there was a community of people looking for fresh, all-natural hair recommendations,” she said. She also discovered that these same people didn’t usually have time to make their own hair products, and the idea for her company, NaturAll Club, was born.
NaturAll Club products use only natural ingredients, which means deep conditioners and growth serums with lots of avocado, jojoba oil and tea tree oil, and no preservatives or chemicals.
The company launched in August 2016, and feedback was positive from the start. “We get incredible feedback,” Eltigani said. “People love what our products do to their hair.”
All NaturAll Club products are made in Cleveland Heights and shipped from Cleveland, which has contributed to the company’s success.
“Getting our start in Cleveland was so beneficial,” Eltigani said. “Everyone was so excited and willing to help; we felt valued in Cleveland.”
But with all her success, Eltigani is far from done. Her future plans for NaturAll Club include offering larger sizes, developing new products and expanding into retail stores.
Learn more about NaturAll Club at naturallclub.com. As an added bonus, use the code naturallcle to receive 15% off any order.
Photos courtesy of NaturAll Club.
